About
Our Story
Baking by J was born from a Persian family tradition where sweets are more than desserts — they’re symbols of love, hospitality, and celebration. Our recipes have been passed down through generations, each one carrying a story of family gatherings, shared laughter, and the comforting aroma of freshly baked Shirini.
A Heritage of Flavor
Every cookie is handmade with care, using time-honored techniques and the finest ingredients — saffron, rosewater, pistachios, and cardamom. These flavors reflect the beauty and richness of Persian culture, transformed into delicate treats that bring people together. What began in our home kitchen has grown into a name cherished locally across the United States, known for its authenticity, artistry, and irresistible taste.
Made with Love
At the heart of everything we bake is love — the kind that takes time, patience, and pride. Each creation is shaped by hand, decorated with golden saffron or rose petals, and crafted to delight the eye as much as the palate. Elegant, heartfelt, and rooted in tradition, our sweets invite you to experience the warmth of a Persian home, one bite at a time.